Volume 29, Number 2 (2025)
Electronic Edition Released: March 2025
- Vladimir Zwass, “Editor’s Introduction“
- Shubin Yu, Soojin Roh, and Huaming Liu, “The Devil Replies Slowly: How the Response Speed of Online Luxury Retailers Affects Brand Attitude“
- Jialiang Yang, Hai Guo, and Shaobo Wei, “How Pricing and Promotion Strategies Influence Customer Satisfaction in Sustainable Fashion“
- Lijuan Luo, Yuwei Wang, Yujie Zheng, and Yufei Yuan, “What to Say and How to Say it: Impacts of Content Type and Linguistic Style on Sales Performance on Live Streaming Platforms“
- Wenchao Du, Yabin Yang, Xitong Guo, and Doug Vogel, “Building Physicians’ Personal Brand and Boosting Online Return: The Role of Social Media Engagement“
- Wei Du, Jianlan Li, Jilei Zhou, Qi Lu, and Yue Sun, “Mitigating the Proliferation of Fake Image-Text Reviews: A Two-Tier Intra- and Inter-Modal Fusion Framework“