Volume 23, Number 3 (2019)
Electronic Edition Released: July 2019
- Vladimir Zwass, “Editor’s Introduction“
- Xi Hu, Xiayu Chen, and Robert M. Davison, “Social Support, Source Credibility, Social Influence, and Impulsive Purchase Behavior in Social Commerce“
- Xiaolin Lin, Xuequn Wang, and Nick Hajli, “Building E-Commerce Satisfaction and Boosting Sales: The Role of Social Commerce Trust and Its Antecedents“
- Shawndra Hill, Adrian Benton, and Umberto Panniello, “Talkographics: Measuring TV and Brand Audience Demographics and Interests from User-Generated Content“
- Yijiang Liu and Shengli Li, “An Analysis of Promotional Programs for Cloud Computing: Coupons or Free Trials?“
- Wei Geng and Zuguang Chen, “Optimal Pricing of Virtual Goods with Conspicuous Features in a Freemium Model“