Volume 15, Number 4 (Summer 2011)
Electronic Edition Released: September 2011
- Vladimir Zwass, “Editor’s Introduction“
- Alexander Benlian and Thomas Hess, “The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities“
- Haichao Zheng, Dahui Li, and Wenhua Hou, “Task Design, Motivation, and Participation in Crowdsourcing Contests“
- HsiuJu Rebecca Yen, Sheila Hsuan-Yu Hsu, and Chun-Yao Huang, “Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption“
- Soussan Djamasbi, Marisa Siegel, Jeanine Skorinko, and Tom Tullis, “Online Viewing and Aesthetic Preferences of Generation Y and the Baby Boom Generation: Testing User Web Site Experience Through Eye Tracking“
- Shun Cai and Yunjie (Calvin) Xu, “Designing Not Just for Pleasure: Effects of Web Site
Aesthetics on Consumer Shopping Value“