Volume 28, Number 3 (2024)
Electronic Edition Released: July 2024
- Vladimir Zwass, “Editor’s Introduction“
- La Ta, Xun Xu, and Hongyan Dai, “How to Retain My Consumers? Investigating Incumbents’ Promotional Strategies Upon New Business Entry in the Online-to-Offline Context“
- Thaer Atawna, Stefania Testa, and Silvano Cincotti, “The Impact of Geography on the Success of Prosocial Crowdfunding“
- Yiying Zhang, Youngsok Bang, and Sang Won Kim, “Avoiding Imprudent Commitments to Fast Dispatch: The Influence of Platform-Issued Quick-Seller Certificates on Postpurchase Behavior“
- Lu Liu, Xiying Sun, Jiaming Fang, and Md. Altab Hossin, “Exploring Prototypicality Adherence Effects on User Engagement in User-Generated Video Platforms“
- Chen Pang, Li Jiang, and Gang Li, “Cannibalization or Enhancement: Effects of Consumer-to-Consumer Resale with Consumers’ Utility Dependence“