Volume 19, Number 3 (Spring 2015)
Electronic Edition Released: March 2015
- Vladimir Zwass, “Editor’s Introduction“
- Haluk Demirkan, “Special Section: Enhancing E-Commerce Outcomes with IT Service Innovations“
- Maurits Kaptein and Petri Parvinen, “Advancing E-Commerce Personalization: Process Framework and Case Study“
- Tayfun Keskin and Nazim Taskin, “Strategic Pricing of Horizontally Differentiated Services with Switching Costs: A Pricing Model for Cloud Computing“
- Rolf Mahnke, Alexander Benlian, and Thomas Hess, “A Grounded Theory of Online Shopping Flow“
- Yipeng Liu, Xia Sheng, and Sean R. Marston, “The Impact of Client-Side Security Restrictions on the Competition of Cloud Computing Services“
- Ruiliang Yan and Zhi Pei, “The Strategic Value of Cooperative Advertising in the Dual-Channel Competition“