Volume 18, Number 4 (Summer 2014)
Electronic Edition Released: June 2014
- Wojciech Piotrowicz and Richard Cuthbertson, Guest Editors, “Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing”
- Key Pousttchi and Yvonne Hufenbach, “Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment“
- Julie Lewis, Paul Whysall, and Carley Foster, “Drivers and Technology-Related Obstacles in Moving to Multichannel Retailing“
- Lanlan Cao, “Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study“
- Marta Blázquez, “Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience“
- Eun-Jung Lee and Jihye Park, “Enhancing Virtual Presence in E-Tail: Dynamics of Cue Multiplicity“