Volume 16, Number 2 (Winter 2011-12)
Electronic Edition Released: December 2011
- Ting-Peng Liang and Efraim Turban, Guest Editors,
“Introduction to the Special Issue: Social Commerce: A Research Framework for Social Commerce“- Rainer Olbrich and Christian Holsing, “Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data“
- Margherita Pagani and Alessandra Mirabello, “The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites“
- Ting-Peng Liang, Yi-Ting Ho, Yu-Wen Li, and Efraim Turban, “What Drives Social Commerce: The Role of Social Support and Relationship Quality“
- Naveen Amblee and Tung Bui, “Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts“
- Chun-Yao Huang, “Excess Loyalty in Online Retailing“